Post by account_disabled on Dec 24, 2023 1:41:35 GMT -5
Consideration and placing it as , Kotler highlights that consumers prefer companies that are involved in some socio-environmental issue to those that are neutral or do not defend any cause. Not to be left behind, many companies are putting the well-being of society before the well-being of the company. Before it was the opposite, the health of the company came first even if that meant the suffering of society. An example of a company that supports a good socio-environmental cause is Toms , an American shoe brand that has numerous social responsibility projects around the world. They collaborate by distributing shoes, water, glasses and even training, helping people from all over the world.
Segment your customers For Kotler, offering products en masse as it was Special Data in the past is no longer as efficient. Nowadays, with great competition and more demanding consumers, it is necessary that your product is as close as possible to the needs of your customers. Segmentation in Digital Marketing, with the emergence of tools that allow us to understand the user's intention in Internet search engines , has gained a lot of strength in recent years and the trend is for it to continue increasing. Never stop innovating How do companies cease to exist? According to Kotler, companies die when a technology becomes obsolete and refuses to innovate and adopt a new system.
For the American professor, companies have no choice, either they innovate or they leave the consumer map. A good example of large companies that are at the top of the chain for many years due to innovation are: Apple, Intel and McDonald's. And a good example of a company that refused to innovate and almost went bankrupt is KODAK. Don't leave planning and measurement aside In many companies, the marketing sector is only concerned with advertising and creating commercials and forgets about the planning and measurement part , for example. Kotler agrees that it is difficult to make long-term forecasts but reinforces the importance of creating scenarios for the future.
Segment your customers For Kotler, offering products en masse as it was Special Data in the past is no longer as efficient. Nowadays, with great competition and more demanding consumers, it is necessary that your product is as close as possible to the needs of your customers. Segmentation in Digital Marketing, with the emergence of tools that allow us to understand the user's intention in Internet search engines , has gained a lot of strength in recent years and the trend is for it to continue increasing. Never stop innovating How do companies cease to exist? According to Kotler, companies die when a technology becomes obsolete and refuses to innovate and adopt a new system.
For the American professor, companies have no choice, either they innovate or they leave the consumer map. A good example of large companies that are at the top of the chain for many years due to innovation are: Apple, Intel and McDonald's. And a good example of a company that refused to innovate and almost went bankrupt is KODAK. Don't leave planning and measurement aside In many companies, the marketing sector is only concerned with advertising and creating commercials and forgets about the planning and measurement part , for example. Kotler agrees that it is difficult to make long-term forecasts but reinforces the importance of creating scenarios for the future.